Why Social Media is Essential for Marketing?

1 May

It has taken several years in order for social media marketing to be widely accepted and utilized by many major companies. Many larger companies were originally concerned with putting the power of marketing messages into the hands of the customers. Now,  that is one of the highlights of using social media marketing.

“Whereas traditional advertising attempts to bypass the brain and go straight to the heart, social media addresses potential buyers’ needs for intellectual satisfaction with specific knowledge (i.e., content and context). The result: You build a business brand that customers not only feel is great, but know it is, too,” says Christine Whittemore.

Here’s some reasons why social media marketing is beneficial for a company:

  1. Ability to demonstrate to potential customers that you are human and care about their world.
  2. Brings marketing materials to life.
  3. Company can publicly address customers’ questions or concerns about products and services.
  4. Build an online community to promote the brand and keep it relevant to customers.

Read more in Still Holding Back? 10 (Business) Reasons to Participate in Social Media

Social Media can be simple to start implementing but it can be a lot to keep up with. Monitoring comments and providing customer feedback can be a full-time job and it happens at all hours of the day and night. It’s important to quickly respond to customer feedback.

Keep these questions in mind when beginning to develop your social media plan:

  • What types of people do we want to talk to?
  • Where do we find them?
  • What are they talking about already?
  • Is it appropriate for us to join that conversation and, if so, when?
  • How do we inject usefulness into the conversation without being overly promotional?
  • What value can we provide in terms of knowledge, opinion or content?
  • How can we earn their trust?
  • When we do earn their trust, how can we best ask for their input into our product or service?
  • Under what circumstances can we point the conversation toward considering our product?
  • Can we say or do something that invites someone else to point the conversation toward considering our product?
  • How shall we apologize and regroup if we overstep their comfort level or accuse us of violating their trust?

Read full article The Key To Developing A Social Media Strategy.

*taken from Social Media B2B

50 Ways Marketers can use Social Media to Improve their Marketing


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