Social Media and then some!

20 Mar

Welcome to my new blog all about emerging media and how it affects the way companies are changing their marketing strategies. To learn more about me visit the About page.

Most people think when you say emerging media it equals social media like facebook and twitter. But emerging media is much more than social media alone. It encompasses interactive banner advertisements, rss feeds, podcasts, advertisements in games, smartphone apps, widgets, social networking and more. These emerging techniques are truly changing not only the way marketing is handled but also the way we live our lives.

One part my life that has changed more than anything else would be the use of a phone. It used to be we used a phone to keep in touch with family or friends. Then the phone became the cell phone that we could keep in touch anywhere we wanted (given that you had service). Then became the popularity of text messaging and the cell phone then became the smart phone. And every few months the smart phones just keep getting smarter! We can now do practically everything on a smart phone but are no longer bound to a computer sitting in an office. Wherever you are, you can check your email, keep up on facebook statuses and tweets, book a hotel room, watch the weather report, and sometimes even make a phone call. 48% of Americans with facebook accounts check for updates when they wake up and 28% of them do it using a smart phone before even getting out of bed.

What else has changed?

Newspaper Advertising

2010 was the first year in which online advertising topped newspapers ads. It was also the first year that online newspaper readership was higher than the print edition’s readership. Read more about it from eMarketer.

Facebook

U.S. web users spent almost 10 percent of their total online time on facebook.

“For many online users, Facebook is to our era as revolutionary as the telephone was a century earlier.” -Jeffrey Rayport, Harvard Business Review

Cell Phone Uses

Cell phone usage for uses other than voice data applications has increased.

Cell Phone Uses 2010

What will be next?

Below is the chart of the predicted trends for emerging media in 2011.

Time Twitter will tell.

2011 Emerging Media Trends

Charts were found on  A billboard in the Woods , Pew Internet and eMarketer. Thanks!

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